Body Local Socials
Melissa Gibson is a seasoned marketing and business development professional with over 20 years of client service and business development experience. With degrees in Agriculture Economics and Management from Cornell University and a Masters of Brand Management from the University of Georgia, Melissa began her career with a pioneering database marketing company and then went on to found her own business development consulting firm, New In Town Inc.
In her workshop, “Strategic Collaboration for Wellness Leaders,” Melissa introduces the 5-Step Marketing Action Plan (MAP) that helps you establish your own signature niche in the wellness marketplace and explores the criteria for generating effective and meaningful collaborations in the field.
Melissa gives you the tools to create collaborative connections to attract new prospects, deeply engage your existing clientele and stand out in this already crowded industry, even with a minuscule or even nonexistent marketing budget.
The session concludes with The Kevin Bacon Game, an interactive exercise that will have you flexing your newly-minted marketing muscles with real-world applications. (And yes, there will be a winner!)
- Open Networking – 7:00pm – 7:30pm
- Presentation begins promptly at 7:30pm
- Open Networking 8:30pm – 10:00pm
Ticket includes three hour open bar, complimentary goodie bags (which include a headband and samples from Kelapo Cococut Oil, Racefood Energy Bar and Ener-C;), complimentary on-site wellness treatments in the Wellness Pavilion, and all the inspiration that you can let in in one evening.
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